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Tips for Success – to get the most from your exhibition
Exhibitions are one of the most powerful, versatile and cost-effective marketing tools available. With years of experience, ICM will work closely with you to help make yours a success.
To start, here are our top tips for maximizing your return on investment:
Set clear, measurable objectives – are you focusing on sales leads, a new product launch, penetrating a new market, or customer loyalty?
Discuss your options with us – from product display stands to event sponsorships, we can help you decide what configurations best suit your objectives – save your time and money !
Appoint an exhibition coordinator – to maximize efficiency, appoint one person with overall responsibility for planning and budgeting.
Prepare a detailed budget – allocate funds upfront to cover stand design costs and marketing collateral to ensure you have everything you need.
Invite customers and prospects – sending tickets to your own network is the single most effective way of generating business.
Promote yourself online – most visitors pre-plan their visit on the event website, so use our web advertising options to let them know you’re there.
Create a high-impact stand – keep your key messages brief, bold and relevant to your customer needs.
Train and motivate your stand staff – get your best people on the stand, as their performance is central to the success of your exhibition.
Chase up your leads – you’ll collect leads and contacts during the event, so be sure to contact them promptly after the show.
Talk to us about maximizing your investment – many ICM shows provide Exhibitor Training Seminars.
For more information don’t hesitate to contact us !